During the IIT Institute of Design’s India Immersion Program (IIP), I lived and worked in Mumbai for five weeks. Our international team identified a unique patient phenomenon previously undocumented by the medical community, and presented a holistic solution to top company executives for further innovation.
My team and I developed an innovative service for the Indian healthcare system while living in Mumbai. In four weeks, my team and I interviewed patients with chronic issues, discovered a unique behavioral phenomenon, and we developed a service system to support patients holistically.
Our team of five (two students, including myself, and three client employees) iterated through a human-centered design process: from ethnographic-style research to design prototyping. In order to understand the key users of a healthcare system, we conducted in-home interviews with patients and their families, and spoke with hospital administrators and doctors.
During our analysis of patient stories, we identified a unique patient phenomenon. Our ideation focused on addressing this phenomenon through a holistic platform solution which we presented to top managers and company executives.
The exact details of our solution are protected by a non-disclosure agreement.
A Project with Two Goals: Design & Education
My student teammate (Adam) and I were responsible for leading the team through the design process. Our client teammates were introduced to user-centered design through our project. The project had two goals: develop an answer and rationale to the design brief, and educate our teammates on our methods and working process in order to grow organizational capacity in design thinking.
Reactions to Our Work
At the final presentation (and after a harrowing couple nights before), we presented our research, insights and final concept to 60 corporate executives, representatives from multiple business units and the CEO. Feedback from the audience was positive and several audience members applauded us for documenting an important healthcare phenomenon unique to the India context. At the conclusion of our presentation, my teammate asked the audience if they would sign up for our platform and several people raised their hands in affirmation.
Immersion in India
I had never traveled – let alone worked – in India. My colleagues and I were dedicated to the project and the company hosting us provided great opportunities to immerse myself in Indian culture and lifestyles outside of the work day. It was an incredible learning experience and I will never forget living, learning and working there.
Design Strategy, Project Management, Research, Service Design